A wonderful story about putting values to work.
Values-Based Leadership will open your eyes to the
benefits of ethics in business.
KEN BLANCHARD, co-author of The One Minute Manager® and
Full Steam Ahead!


A “can’t-put-it-down” read that I finished in one sitting
cover to cover! A very fulfilling way for values-based
leadership to reach the business executive.
CARTER MCCLELLAND, President, Banc of America
Securities and former President, Deutsche Bank USA


It is a real rarity to pick up a business book and read it
from cover to cover in one sitting, but that’s what
happened when I became so completely absorbed in
reading Values-Based Leadership. Engaging, lively
and a clear demonstration of how a group of individuals
can become a team through shared production and
ownership of their central values!
CURTIS W. COOK, Dean and Professor of Management,
School of Business Administration, University of San Diego


High marks for an excellent read on the importance of
values presented in a very interesting fashion!
JERRY GOLDRESS, Turnaround Specialist and
CEO of 102 companies


This book is a “must read” for busy executives in
achieving their vision of future success.
DONALD L. VERBICK, President, Delve Energy Group, LLC


Today’s frantic pace requires the successful leader to
make periodic journeys back to fundamentals. One
evening of “can’t-put-the-book-down” intensity “woke me
up” and “kept me up!” Values-Based Leadership gave
me the practical tools to reshape our company’s culture.
DONIELLE SULLIVAN, Chief Operating Officer,
Radiology Service Partners, LLC


What a great story! There have been a number of times
in my career and life where I wish I had known what
this book has to teach!
DENNIS R. BRISCOE, Ph.D., Professor of International Human Resource Management, School of Business Administration, University of San Diego


Values-Based Leadership eloquently demonstrates that
applying value-based leadership skills can single-handedly
transform a failing company into a successful one. This
engaging, story-like dialogue is a refreshing literary treat
that brings home some simple, but incredibly valuable
management techniques…read it!
ED STERNAGLE, Executive Director, University of California at Riverside Connect. Inducted to the Computer Hall of Fame, 1994


As a former basketball coach and an organizational
leader, I felt an immediate connection with the lessons
offered in this whimsical story on the importance of
values in leadership. This story hits the bull’s-eye!
JEFF BOWMAN, Fire Chief, City of San Diego, California


A delightful read! It’s a modern day parable. I read it
cover to cover absorbing wisdom, practical concepts
and most importantly, tried and tested applications I can put to work today.
JAMES K. STEWART, Eagle Institute of Leadership, LLC


This important new book is the missing link in business
books with its focus on the foundation of corporate life:
how to build an ethical corporate culture.
Majer delivers the real goods. It is a “must read”
for the new millennium!
WILLIAM ALLEN, III, President, WELLTECH, Inc. and
President, River Corporation


This is a marvelous story with a great lesson about
leadership. Every one of the 400 Chairs and all 8,000 CEO
members of The Executive Committee should read it!
JOHN COTTER, Author of Designing and Starting Up Greenfield Plants and 20% Solution. San Diego Chair,
The Executive Committee


Ken Majer’s book on values is a timely parable for all
who wish to live a life of balance and integrity at home
and at work. It has great potential as a learning
instrument, both in the adult training environment and
in organizations. I shall be using it with students and
clients as a purposeful and entertaining tool for
developing leaders: for increasing their self-awareness
and overall effectiveness in the workplace.
KAREN MILLER, Consultant/Trainer in Organizational
Communication and visiting lecturer in Management Studies at
the University of Cape Town, South Africa


Values-Based Leadership does an outstanding job
demonstrating how personal and corporate values not
only drive the behavior of individuals, but also drive how
the company is reflected in the marketplace. This is a
valuable tool for all people in positions of influence in
today’s business environment.
RUSSELL AEBIG, Managing Partner, New Day Management Group


A revolution is about to begin in corporate America—
a movement to recover business ethics. Dr. Majer may
well lead this revolution with this practical book about
how to become a values-based leader. Read this book and
join the revolution!
DR. TOM HILL, President, Eagle Institute, author of Living at the Summit and co-author of Chicken Soup for the Entrepreneurial Soul


A great story correlating Values with Strategic Direction.
That is the essence of business . . . .
DAN WERTENBERG, Founder and CEO of Building Technologies


All successful organizations need clearly stated values
that everyone knows and lives by every day. The message
in Ken Majer’s story about how to develop and use
organizational values is universal. By following the
processes in this book, common sense will become
common practice.
DAVID GLASSMAN, Visiting Fellow at the Cranfield School of Management and London Chair, The Executive Committee


For leaders seeking to build successful organizations and
companies comprised of energetic, passionate, and
committed employees, Values-Based Leadership provides
a roadmap for the journey. This provocative, engaging
story compels leaders to clarify their personal and
organizational values and offers valuable methods
through which we can accomplish this goal.
SANFORD B. EHRLICH, PH.D., QUALCOMM Executive
Director of Entrepreneurship, Entrepreneurial Management Center, San Diego State University